How Boola the Cyber Bee Transformed Yale's Awareness Program: Building Buzz to Boost Engagement

Wednesday, May 21, 2025 | 11:30AM–12:30PM ET | Harborside Ballroom A, 4th Floor
Session Type: Breakout Session
Delivery Format: Presentation/Panel
Branding isn't just for marketing—it's a powerful tool for driving cybersecurity awareness and engagement. At Yale University, we developed Boola the Cyber Bee as a recognizable figure to promote cybersecurity best practices across campus. This session will explore the process of building and evolving a cybersecurity awareness brand, leveraging partnerships, and using innovative marketing strategies. Attendees will learn practical steps to establish or enhance their own programs, making security awareness fun, engaging, and memorable. Expect interactive discussion, creative ideas, and actionable takeaways to boost your institution’s cybersecurity culture.

Presenters

  • Wendy Battles

    Cybersecurity Awareness Advisor, Yale University

  • James Tucciarone III

    Information Security Policy & Awareness Analyst, Yale University

Resources & Downloads

  • How Boola the Cyber Bee Transformed Yales Awareness Program Building Buzz to Boost EngagementS

    Updated on 7/31/2026