Centralized Communication: Create a Content Hub and Personalize Student Engagement

Tuesday, March 27, 2018 | 11:30AM–12:15PM ET | Room 552
Session Type: Breakout Session
Delivery Format: Interactive Presentation
It's not news that mobile comes first when optimizing your digital strategy for Gen Z. What if you didn't have to choose mobile over other solutions? When we launched our mobile app at the Rhode Island School of Design, we focused on providing students with a centralized hub of information. We designed a student experience that maximized campus offerings with engaging communications, beautifully crafted content showcasing student artwork, and a desktop presence to match. Learn how to design a seamless experience from mobile to desktop to improve engagement and shine light on your campus—all through a flexible interface that makes bringing your strategy to life easy.

Outcomes: Learn how to communicate with students and staff in an engaging way with segmentation and targeting through mobile apps * Understand how students and a governance team can work together to create a meaningful technology experience for the entire campus community * See how to deliver a valuable app and learn how to easily transfer the experience to the desktop

Presenters

  • Joseph Bernier

    Senior Director Information Technology Services, Rhode Island School of Design

  • Spencer DHUPA

    Lead Application Analyst, Rhode Island School of Design

  • Heather Hammel

    Education Marketing Manager, Modo Labs Inc