Kirsten Bauer
Manager, Customer Success and Experience,
EDUCAUSE
Wednesday, September 09, 2026 | 3:00PM–4:00PM ET | Online
Webinar | Beyond the Booth: How to Maximize Your EDUCAUSE Conference Experience Through Meaningful Engagement
This webinar is designed for EDUCAUSE Annual Conference exhibitors.
Success at the EDUCAUSE Annual Conference isn't measured by the number of badge scans, it's measured by the quality of relationships, the value of conversations, and the long-term partnerships that continue well after the conference ends.
Unlike a traditional trade show, the EDUCAUSE Annual Conference is an educational event where institutional leaders come to learn, collaborate, and solve complex challenges facing higher education.
Join Johann Zimmern, Global Education and Public Sector Strategy Lead (Zoom, 2026 EDUCAUSE Mission Partner); Chris Hills, Chief Security Strategist (BeyondTrust); and Sandeep Sidhu, Chief Information Officer at Emily Carr University of Art + Design for an interactive panel discussion that brings together exhibitor and institutional perspectives on what truly drives return on investment at the EDUCAUSE Annual Conference. Through candid conversation, audience polls, and practical examples, panelists will explore how organizations can prepare for the conference, engage authentically during the event, and build lasting momentum afterward.
Whether your goals are lead generation, brand awareness, thought leadership, customer adoption, or strengthening your reputation as a trusted higher education partner, you'll leave with actionable strategies for creating meaningful experiences that benefit both your organization and the higher education community.
Learning Outcomes:
- Develop a strategic pre-, during-, and post-conference engagement plan that aligns business objectives within the EDUCAUSE relationship-driven environment to maximize return on investment.
- Apply consultative communication techniques to engage higher education leaders through meaningful conversations that uncover institutional priorities, build trust, and position their organization as a valued partner rather than simply a vendor.
- Measure conference success beyond badge scans by identifying meaningful metrics, including relationship quality, thought leadership contribution, customer insights, and long-term partnership opportunities pertaining to sustained business growth and impact.
Presenters
Accessibility
EDUCAUSE provides real-time AI captioning for all online events, in the main room and also in breakout rooms. To request any additional accommodations and/or services, please send an email to [email protected] or call (303) 449-4430 for assistance.
Virtual Event Policies and Expectations
Please review the EDUCAUSE Virtual Event Policies and Expectations for detailed information. View EDUCAUSE Virtual Event Policies and Expectations→