After working with hundreds of institutions on their awareness program, we see that failure more often results not from what is communicated but how. In this presentation, we will share the three C's for successful behavioral change and ultimately culture change: communication, collaboration, and culture. Learn how the most successful institutions are implementing these core concepts and how you can apply them at your own institution. This is a topic specific/intermediate level session.
Outcomes: Understand the theory behind behavioral change and where awareness programs fail * Learn the definitions of the three C's and their criticality * Learn different methods for implementing the three C's