Make Something People Love

So, you want to learn how to make a product people love—that's great! But stop right there. Before you can make something people love, you have to make something people want. What's challenging and wonderful about the web is that tricks of perception alone will not work. Anything you create actually has to be good. No matter how you try to convince someone to buy or use your product, they are always only a back button away from something more interesting. The internet is the most efficient marketplace for ideas that has ever existed, but your competition is stiff, and it comes in all forms. Alexis Ohanian will share lessons he's learned from co-founding Reddit and building community on Breadpig and the travel search site Hipmunk. He'll also share best practices for design and community that he imparts to the startups he advises and invests in.