Exploring Prospective Students’ Ideal Website Experience When Selecting Technical Universities

Wednesday, October 31 | 4:15PM–5:00PM MT | Board 602, Poster Area, Exhibit Hall B-E
Session Type: Poster Session
This session will present the findings of a 2018 study of incoming graduate students' perceptions of key features and benefits of competing academic programs and university websites. We will provide both a checklist/diagnostic of these as well as an overview of the methodology used for future tailored applications.

Outcomes: Identity common features and benefits of effective web design of academic programs as it relates to an ideal experience for prospective students * Understand the practical aspects of the study's methodology * Execute similar studies unique to your institution

Presenters

  • Neil Hair

    Executive Director, Innovative Learning Institute, Rochester Institute of Technology