From Cacophony to Harmony: Streamlined Communications Through Personalization

Wednesday, October 31 | 4:15PM–5:00PM MT | Board 603, Poster Area, Exhibit Hall B-E
Session Type: Poster Session
Berklee students were being inundated with messaging from every area of the college, and information was getting lost in the noise. By leveraging institutional user data, Berklee personalized and streamlined communications, so students now learn about the opportunities and events that they care about most.

Outcomes: Identify how the Berklee Hub addresses a communications challenge shared by many institutions * Apply a similar solution to your own institution by understanding the underlying logic between the SIS and Mail Chimp * Consider best practices for internal communication content and design


  • Kimberly Mathews

    Director of Digital Strategy, Berklee College of Music