Innovations in Transforming the Student Experience: How CRM Can Help

Wednesday, October 31 | 10:45AM–11:30AM MT | Mile High Ballroom 4A/B, Ballroom Level
Session Type: Breakout Session
Delivery Format: Interactive Presentation
Managing the relationship with every student is possible through the use of customer relationship management (CRM) software. CRM is a strategy of personalizing student interactions with the institution. We have been able to harness the power of CRM within student success to enhance the student and staff experience.

Outcomes: Better understand what a CRM is and the current state of CRM innovations in higher ed * Learn about current use cases of CRM in higher ed institutions, particularly to enhance the student experience * Gain insights on how to develop a 360-degree student view using a CRM


  • Amjad Ayoubi

  • Joanna Iturbe

    Digital Consulting Director, Huron
  • Rebecca Joffrey

    Technology Innovation Officer, Cornell University

Resources & Downloads

  • LSB Federated Governance Model

    Updated on 11/26/2019
  • Indiana University Governance Structure

    Updated on 11/26/2019
  • Innovations in Transforming the Student Experience How CRM Can Help

    Updated on 11/26/2019
  • Cornell Steering Committee

    Updated on 11/26/2019