Marketing Strategies to Engage Institutions in Cybersecurity Awareness

Thursday, November 01, 2018 | 3:15PM–4:00PM MT | Board 503, Poster Area, Exhibit Hall B-E
Session Type: Poster Session
Join us to discover how the University of Texas at San Antonio is educating students, faculty, and staff on cybersecurity threats and best practices through a strategic marketing campaign. We will share the techniques used for our cybersecurity awareness campaign and how a similar marketing campaign can support your security vision.

Outcomes: Understand how marketing plays an immense role in engaging and educating institutions on cybersecurity threats * Identify useful campaign methods that would be beneficial for your institution * Gain insight into the importance of providing resources to assist in cultivating awareness of threats to help reduce cybercrime in higher education

Presenters

  • Rose Ong

    Interim Dean of Performance Excellence & Director of Learning Outcomes Assessment, San Antonio College

  • Danicia Steele