Marketing Strategies to Engage Institutions in Cybersecurity Awareness

Thursday, November 01 | 3:15PM–4:00PM MT | Board 503, Poster Area, Exhibit Hall B-E
Session Type: Poster Session
Join us to discover how the University of Texas at San Antonio is educating students, faculty, and staff on cybersecurity threats and best practices through a strategic marketing campaign. We will share the techniques used for our cybersecurity awareness campaign and how a similar marketing campaign can support your security vision.

Outcomes: Understand how marketing plays an immense role in engaging and educating institutions on cybersecurity threats * Identify useful campaign methods that would be beneficial for your institution * Gain insight into the importance of providing resources to assist in cultivating awareness of threats to help reduce cybercrime in higher education


  • Rose Ong

    Coordinator of Measurement and Evaluation – Learning Assessment, San Antonio College
  • Danicia Steele