Marketing Strategies to Engage Institutions in Cybersecurity Awareness

Join us to discover how the University of Texas at San Antonio is educating students, faculty, and staff on cybersecurity threats and best practices through a strategic marketing campaign. We will share the techniques used for our cybersecurity awareness campaign and how a similar marketing campaign can support your security vision.

Outcomes: Understand how marketing plays an immense role in engaging and educating institutions on cybersecurity threats * Identify useful campaign methods that would be beneficial for your institution * Gain insight into the importance of providing resources to assist in cultivating awareness of threats to help reduce cybercrime in higher education