Cathy O'Bryan
Chief Executive Officer,
Unizin, Ltd.
Plan Ahead for CRM Analytics!
Thursday, November 01 | 3:15PM–4:00PM MT | Board 105, Poster Area, Exhibit Hall B-E
Session Type:
Poster Session
Delivery Format:
Poster Session
Indiana University launched an institution-wide CRM initiative to capture interactions with constituents. Hundreds of communication/marketing units are using new tools to communicate IU's message. Seven of IU's 8 campuses use the CRM to recruit undergraduates. From the onset, IU has captured and used key metrics to evaluate CRM success.
Outcomes: Develop a plan to capture metrics to improve CRM usage and adoption * In collaboration with functional partners (i.e., admissions, HR, communication, student services) identify metrics needed to inform decision-making * Establish a process to make decisions based on analytics to improve service, communication, and CRM outcomes
Outcomes: Develop a plan to capture metrics to improve CRM usage and adoption * In collaboration with functional partners (i.e., admissions, HR, communication, student services) identify metrics needed to inform decision-making * Establish a process to make decisions based on analytics to improve service, communication, and CRM outcomes
