AI Agents: Can They Transform the Student Life Journey?

Higher education institutions nationwide face significant enrollment pressures due to the enrollment cliff—a demographic shift threatening institutional sustainability and financial stability. As enrollment leaders navigate these challenges, strategic innovation and operational efficiency are critical. Montclair State University responded proactively, partnering strategically to integrate advanced AI recruitment technology into its enrollment efforts. This session explores Montclair’s decision-making process for selecting an AI partner, highlighting key factors, benefits, and implementation challenges. Learn innovative practices Montclair adopted to personalize and streamline prospective student interactions, significantly boosting engagement, operational efficiency, and recruitment outcomes. The session also demonstrates how AI-driven personalization extends beyond recruitment into retention and student success. Attendees will discover practical ways Montclair leverages AI technology to proactively identify at-risk students, enhance academic and administrative support, and foster meaningful engagement throughout the student life cycle. Participants will gain actionable insights and strategies for effectively implementing AI agents to stabilize enrollment, optimize recruitment efficiency, and strengthen student retention and persistence, contributing to long-term institutional health.