Harnessing AI in Site Search to Drive Student Engagement and Recruitment

Wednesday, October 29, 2025 | 3:15PM–4:00PM CT | EDUCAUSE Commons, Teaching & Learning Central, Poster Area
Session Type: Poster Session
Delivery Format: Poster
New research from The Chronicle of Higher Education (2025) and SearchStax highlights both the opportunities and the gaps facing higher education: limited marketing agility, uneven digital experiences, and varying levels of AI readiness. This session explores how AI-powered site search can address these challenges by making content more discoverable, guiding students to critical resources, and supporting enrollment and retention goals. Expect to learn practical strategies that merge intelligent search, real-time analytics, and cross-team collaboration to create a more personalized and responsive student experience.

Presenters

  • Jeff Dillon

    CEO & Founder, EdTech Connect

Resources & Downloads

  • Chonicle of Higher Education Research on Site Search

    Updated on 10/27/2025