Admissions and enrollment teams are stretched thin. But what if your next hire wasn’t human? Agentic AI—intelligent systems that act autonomously—are taking on critical roles in higher education, from personalized student outreach to application review and decision-making. These AI-powered agents don’t just respond: they reason, plan, and execute tasks, making them powerful partners for institutions looking to scale engagement and efficiency. This session explores how leading institutions are integrating AI-powered enrollment assistants and admissions evaluators, reshaping how teams work and how students interact with colleges. Attendees will leave with a clear understanding of AI’s evolving role in enrollment management and actionable strategies to ensure their institution stays ahead.