Keeping Up with Gen Z: A Mobile-Born Generation and What They Expect from You

Gen Z is a mobile-born generation. Their lives are connected and "smart": they can access music, ride sharing, virtual reality, gamification, grocery shopping, AI, travel, and more on their mobile devices. They communicate over 90% of the time via mobile. What is your institution doing to meet these students where they are? Join UCF and Harvard to learn about engaging, unique ways to communicate with students through a beautifully branded mobile app. The data that shows it's working. Live up to students' expectations and deliver a connected campus.

Outcomes:Understand what mobile-born generations need in their collegiate experience * Learn how UCF used student-usage data and student surveys to strengthen their app * Understand how Harvard uniquely engaged all students