Strategizing Your Website: The Secret to Improving Your Customer's Experience

Thursday, November 02, 2017 | 2:40PM–3:30PM ET | Meeting Room 108B, 100 Level
Session Type: Breakout Session
Delivery Format: Interactive Presentation
Does your organization need a web strategy? Join the University of Michigan IT team as we explain why we did it and why you should too. We'll reveal who should be involved, how to get buy in, when to launch, and what to do if you hit a wall.

Outcomes: Learn why your organization needs a web strategy * Understand the steps needed to develop a strategy relevant to your organization * Acquire concepts for keeping the strategy pertinent over time

Presenters

  • Will Burns

    IT Supervisor, University of Michigan-Ann Arbor

  • Dana Fair

    Senior Marketing Communications Specialist, University of Michigan-Ann Arbor

Resources & Downloads

  • University of Michigan Web Strategy EDUCAUSE 2017

    6 MB, pdf - Updated on 9/7/2024