CRM: The Secret Sauce for Driving Digital Transformation

Thursday, October 29, 2020 | 12:25PM–12:45PM ET
Session Type: Breakout Session
Delivery Format: Simulive

For many institutions, CRM <i>is</i> the digital transformation because it weaves together technology into a personalized digital experience. Three universities will share how they are using Salesforce as a unified CRM platform to create new—or modify existing—business processes, culture, and customer journeys to meet changing business requirements.



Outcomes: Learn how CRM makes digital transformation possible * Understand how CRM fits together within the larger digital transformation technology landscape at your university * See examples of CRM-enabled digital transformation including marketing automation, chatbots, mobile apps, and automated workflows

Presenters

  • Jill Ibeck

    Director of Enterprise Services, University of Colorado Boulder

  • Rebecca Joffrey

    Technology Innovation Officer, Cornell University

  • Carrie Shumaker

    Vice Chancellor for IT and Chief Strategy Officer, University of Michigan-Dearborn