Presenter Promotional Toolkit

Promote Your Content Before the Conference

Thank you for participating at the EDUCAUSE Annual Conference! Build your network and become a community influencer by spreading the word about your content.

Share on Social Media

Share the post below to spread the word that you are participating!

I am excited to participate at #EDU20! Join me online, October 27–29, and be sure to check out my content. Learn more at 


Share by Email

Use this sample message to send an email to your colleagues.

Dear (insert your colleague's name),

I am thrilled to share that this year's EDUCAUSE Annual Conference will take place virtually, October 27–29, and I'm participating. Along with a deep program of innovative ideas and insights, the conference is the best place for higher education peers to connect and share experiences. I hope you will join me and spread the word by encouraging your professional colleagues and friends to register.

Registration for the event is open. Join me at EDUCAUSE 2020!


You Name

Update Your Email Signature

Use your daily emails to promote your content.

EDUCAUSE 2020 Presenter
I am participating at the 2020 EDUCAUSE Annual Conference! Join me online, October 27–29.

Promote Your Session on Social Media

Presenting at the EDUCAUSE Annual Conference is a big deal! We encourage you to promote it on your social media networks.

  • Start your promotion as soon as your session is confirmed. This will help build interest early, leading to greater exposure for you by the time of the event.
  • Include the official hashtag #EDU20 in your social media posts and session slides/materials.
  • Cross-promote with other presenters. Someone else you are speaking with? Part of a panel? Any colleagues speaking in other sessions? Connect with them and help promote each other.
  • Provide your Twitter handle so attendees can connect after the session, and check Twitter after your session for additional questions/discussions.
  • Tweet an hour before your session starts to create excitement.
  • Make your slides available to the public—provide them to EDUCAUSE for sharing.
  • Go multimedia. Use slides, pictures, and video, especially during the event. The more interesting you can make your posts – both content-wise and visually, the more effective it will be for you.
  • Have a conversation. Use a natural voice in your posts. And make sure you reply to others posts when you can. Answer attendees questions about your session, and thank them for participating in it.

Tips for a 5-Star Presentation

  1. Know your audience: Who are they? Why would they come? What do they need? EDUCAUSE can provide you with information on our audience.
  2. Prepare: Know your stuff. Practice. Time yourself. Critique yourself. Practice some more.
  3. Engage your audience: Build in engagement during your presentation (using the chatbox, storytelling, etc.) to hold your audience's attention.
  4. Test: Remember to test your equipment and make final adjustments before you present live or record your session.
  5. Leave a lasting impression: What are three things your audience should do as a result of your session?