Interactive Email: Exploring Use Cases in Higher Education

On Demand
Session Type: Industry Led
Delivery Format: On-Demand

Email remains one of higher education's primary channels for communicating with students at scale. Unfortunately, it's difficult to ensure that emails are read and required actions are taken. In this session, learn how Florida State University is using interactive email with Salesforce Marketing Cloud to improve engagement.



Outcomes:

Understand the value of interactive email for higher education * Learn different use cases for today's institutions * Discover how Florida State University is using this feature to improve engagement

Presenters

  • Jody O'Steen

    System Administrator, Florida State University

  • Dan Powell

    Director, Digital Experience and Transformation, Florida State University

  • Brad Schleicher

    Sr Director of Product Marketing, Salesforce