A Little Empathy Goes a Long Way: How User Research Is Changing UC's Admissions Application

Every prospective UC student fills out the system-wide admissions application. Often this is the student's first serious interaction with the university. Placing our applicants and their needs first has shifted the way we organize and plan. Learn how user research has improved UC's application and become fundamental to meeting business needs.

Outcomes: Identify strategic actions and decisions needed to coordinate a system-wide project of this scale *Understand the elements of user experience design *Learn why a user-centric approach makes sense for app development in higher ed