James Partington
Team Lead, Solution Consultants,
Hootsuite Media Inc.
Elevating Campus Engagement and Reputation through the Power of Crowdsourcing
Thursday, October 27, 2016 | 2:40PM–3:30PM | Meeting Room 210C, Level Two
Session Type:
Breakout Session
Delivery Format:
Industry and Client-Led Session
During a time of unimagined digital disruption there is great opportunity to revolutionize the student journey through social; from campus awareness and recruitment to fostering student and alumni engagement. In this session you’ll learn how to leverage social to crowdsource campus feedback in real time, drive positive engagement and elevate your institution’s reputation.
Outcomes: Understand how to leverage social media at each stage of the student journey * Explain the opportunity of social media to their leadership and gain executive buy-in * Prepare guidelines for creating a hashtag campaign
