Talk Tech with #MichiganIT: Trending Campus Technology on Twitter

Wednesday, October 26, 2016 | 1:30PM–2:30PM | Exhibit Hall B/C, Level One
Session Type: Poster Session
Delivery Format: Poster Session
Failing at social media? Learn how the University of Michigan's IT group brings together a decentralized campus, provides customer service to students who rely on technology services, and connects like-minded IT professionals across the institution through its social media approach and @umichTECH.


Outcomes: Identify best practices for social media content and strategy *Forge connections with like-minded higher education communicators *Represent brand values in public-facing communication

Presenters

  • Patty Giorgio

    Lead Marketing and Communications Specialist, University of Michigan-Ann Arbor

  • Jessica Rohr

    Member Engagement & Communications Specialist, University of Michigan-Ann Arbor