When Marketing and IT Partner for Improved Security

Thursday, October 27, 2016 | 12:30PM–1:30PM | Exhibit Hall B/C, Level One
Session Type: Poster Session
Delivery Format: Poster Session
When a Stanford CIO partnered with the director of brand strategy, a new campus point-of-sale solution increased functionality, improved the customer experience, and drastically reduced PCI exposure. In four short months, the effective campus partnerships leading this project generated new revenue streams, created new loyalty programs, and implemented the latest in PCI security.


Outcomes: Understand the latest in PCI security practices *Gain awareness of strategic relationships that can improve functionality and security *Get insight into student dining behaviors

Presenters

  • Kimberle Badinelli

    Managing Director, Marketing and Brand Strategy, Stanford University

  • Danna Gianforte

    Vice President, Global Services Innovation, Ellucian