BRM: Delivering the IT Investment Value to Faculty

Purdue's College of Agriculture is one of the world's leading colleges of agricultural, food, life, and natural resource sciences, making global-to-local impact in research while enhancing student educational opportunities. So, why business relationship management (BRM)? Today, agriculture, higher ed, and technology are converging at an unprecedented rate. Faculty are shifting their work into new and emerging technologies. To help solve a disconnect, the college recognized a need to bring the full potential of the IT investment value directly to faculty. As the BRM team matured and improved its understanding of its faculty and technology partners' capabilities, we saw the "BRM potential." Stop by to discuss our vision for the BRM initiative, key strategies that have been implemented, lessons learned, and successes as the team positioned itself for a strategic focus on cultivating relationships, facilitating partnerships, and delivering value.

Outcomes: Understand that BRM is a capability, discipline, and role that can be successfully introduced within different university organizations * Understand the potential for IT to become a strategic partner collaborating with business partners * Identify opportunities for a BRM program at your institution