Earning Public Trust: A Modern Approach to Proving Your Value

Tuesday, October 15 | 4:15PM–5:00PM CT | W193, Level 1
Session Type: Industry Led
Delivery Format: Industry and Campus-Led Session
Athletics and national rankings are no longer the cornerstones for building public trust in higher education. Today's students, alumni, and supporters equate your institution's value to the impact it's having on your community—and the world. Telling a meaningful impact story begins with your technology.

Outcomes: Differentiate your brand with a compelling impact story * Drive student retention and outcomes with more effective engagement * Cultivate long-term support throughout the student life cycle, from prospective student to engaged alumni


  • Michelle Clifton

    Director of Strategic Enrollment Management and Technology, Colorado State University
  • Brandon Phipps

    Vice President of Sales and Market Development, Higher Education, Blackbaud Inc.

Resources & Downloads

  • Earning Public Trust Handout

    Updated on 11/26/2019
  • Earning Public Trust PowerPoint 2019

    Updated on 11/26/2019