Engaging the Digital Native: Reshaping the Student Experience for Gen Z

Gen Z is a mobile-first generation that is challenging traditional methods of engagement. This session will highlight how two institutions have used mobile to reshape the student experience by personalizing the campus for this diverse generation. The tailored experience includes unifying campus resources, using real-time communication, and increasing a sense of belonging.

Outcomes: Examine why Gen Z student require a new approach to communication and engagement * Learn about our successful strategies and lessons learned and how mobile has allowed us to engage with our students * Explore the future of mobile engagement on your campus