Fueling Human Connections to Elevate Campus Digital Experience with CRM

Wednesday, October 16, 2019 | 3:15PM–4:00PM CT | W192c, Level 1
Session Type: Industry Led
Delivery Format: Industry and Campus-Led Session
University of Arizona's strategic plan is about improving outcomes through human relationships. Constituent relationship management (CRM) is a flagship initiative. The key to success is understanding the right questions to ask and investing in a self-propelling, sustainable innovation engine that focuses on vision, talent, culture, adaptive methodologies, and technology.

Outcomes: Understand that technology is often the easiest part of the equation * Learn about the design and start-up of UA's Trellis CRM program and how it is leading beyond technology to enable UA to achieve its strategic goals at speed and scale

Presenters

  • Janet McIllece

  • Darcy Van Patten

    Executive Director, The University of Arizona

Resources & Downloads

  • Fueling Human Connections to Elevate Campus Digital Experience with CRM

    Updated on 11/26/2019