Journey Maps | Design Thinking | Change Management

Wednesday, October 16, 2019 | 1:15PM–2:15PM CT | Board 203, Poster Area, Halls F1, F2, Level 3
Session Type: Poster Session
Delivery Format: Poster Session
Change can be overwhelming: where do we start? Service design focuses on the people side of the process through personas. We will create journey maps from a persona's viewpoint to serve as a framework for change management. We will also design stakeholder maps to help us understand connections and influences.

Outcomes: Learn about personas (what a persona is, what value it provides, and how to create one) * Learn the basics of journey mapping (what a journey map is, what value it provides, and how to create one) * Understand the basic aspects of a stakeholder map

Presenters

  • Dr. Chelsy Pham

    Vice President, Hartnell College