Dr. Chelsy Pham
Vice President,
Hartnell College
Journey Maps | Design Thinking | Change Management
Wednesday, October 16, 2019 | 4:00PM–4:45PM CT | Board 203, Poster Area, Halls F1, F2, Level 3
Session Type:
Poster Session
Delivery Format:
Poster Session
Change can be overwhelming: where do we start? Service design focuses on the people side of the process through personas. We will create journey maps from a persona's viewpoint to serve as a framework for change management. We will also design stakeholder maps to help us understand connections and influences.
Outcomes: Learn about personas (what a persona is, what value it provides, and how to create one) * Learn the basics of journey mapping (what a journey map is, what value it provides, and how to create one) * Understand the basic aspects of a stakeholder map
Outcomes: Learn about personas (what a persona is, what value it provides, and how to create one) * Learn the basics of journey mapping (what a journey map is, what value it provides, and how to create one) * Understand the basic aspects of a stakeholder map