Tom Gutman
Associate Vice President, Enrollment Analytics,
Drexel University
Leveraging Analytics to Manage Admissions and Enrollment
Thursday, October 17, 2019 | 9:30AM–10:15AM CT | W187c, Level 1
Session Type:
Breakout Session
Delivery Format:
Interactive Presentation
This session will introduce data analytics as an essential decision-making tool in admissions and enrollment management. The presenters will discuss the rise and significance of data analytics and explore new and emerging business models emanating from these processes before unpacking several practical considerations germane to using analytics in strategic enrollment management.
Outcomes: Uncover multiple shifts in US higher ed that necessitate the application of analytics to strategic decision-making * Demonstrate multiple ways to apply analytics to enrollment management decision-making * Understanding ethical considerations involved in using analytics to facilitate decision-making vis-a-vis enrollment management and admissions
Outcomes: Uncover multiple shifts in US higher ed that necessitate the application of analytics to strategic decision-making * Demonstrate multiple ways to apply analytics to enrollment management decision-making * Understanding ethical considerations involved in using analytics to facilitate decision-making vis-a-vis enrollment management and admissions
