More than ever, institutions are striving for student success and investing in student-centered experiences. Meanwhile, many university’s mobile strategies are falling flat. If you build it does not mean they will come. With negative reviews and low adoption, many mobile apps fail at the goal they were designed for - connecting and engaging students. Participate in an interactive session and learn directly from institutions who’ve made the leap from just delivering an app to delivering a personalized, mobile experience that students actually want to use.
Outcomes: Examine how schools are effectively reaching, communicating & connecting with today’s students where they spend their time; on their devices and in apps * Explore how engagement-driven mobile experiences differ from information-driven ones * Discuss the distinction between communication and engagement. * Learn about the latest mobile strategies proven 4x student engagement.
Presenters
Bryan Alexander
Senior Scholar, Georgetown University
Vanessa Hammler Kenon
Associate Vice President Technology Compliance and Community Engagement, University of Texas at San Antonio
Stephan Meyer
VP of Sales, Enterprise, Top Hat
J Tolentino
Resources & Downloads
Making Campus Apps Work Increase Engagement Drive Connection