Rules of Engagement: When Your Customers Are Telling Your Story

Wednesday, October 16 | 5:00PM–5:45PM CT | W196a, Level 1
Session Type: Breakout Session
Delivery Format: Interactive Presentation
Imagine that your customers are actively involved in your operational strategy: every step, they're there helping lead the way. When your customers are telling your story for you, you're doing it right. Learn how to identify your most engaged customers and leverage their perspectives to develop momentum toward your most challenging projects.

Outcomes: Learn how to leverage students as experts who can engage other students in two-way communication * Learn how "faculty-IT liaisons" give everybody a greater stake in faculty-IT success * Learn about interdepartmental engagement groups, using a sample of Duke's engagement group charters and outcomes for possible replication


  • Blake Cooper

    IT Communications Specialist, University at Buffalo-SUNY
  • Tracy Gale

    Associate Director for Communications, University of Florida
  • Jeannine Sato

    Communications Strategist, Duke University
  • Diana Tuorto

    IT Communications Officer, University at Buffalo-SUNY

Resources & Downloads

  • Rules of Engagement When your customers are telling your story

    Updated on 11/26/2019