Rules of Engagement: When Your Customers Are Telling Your Story

Imagine that your customers are actively involved in your operational strategy: every step, they're there helping lead the way. When your customers are telling your story for you, you're doing it right. Learn how to identify your most engaged customers and leverage their perspectives to develop momentum toward your most challenging projects.

Outcomes: Learn how to leverage students as experts who can engage other students in two-way communication * Learn how "faculty-IT liaisons" give everybody a greater stake in faculty-IT success * Learn about interdepartmental engagement groups, using a sample of Duke's engagement group charters and outcomes for possible replication