Speak Their Minds: Using Student Mindsets to Drive Personalized Engagement

Tuesday, October 15, 2019 | 3:15PM–4:00PM CT | W184bc, Level 1
Session Type: Industry Led
Delivery Format: Industry and Campus-Led Session
Mindsets matter, and student success hinges on institutions engaging students based on who they are, not what they are. Learn from you peers who are transforming their offerings by using student journey mapping and persona-based research to improve their institutional outcomes through personalization.

Outcomes: Unify business and IT around the concept of deploying products vs. evolving practice * Understand how engagement based on student personas and mindsets is more impactful than demographics * Use student journeys to prioritize initiatives that connect students with their goals and aspirations

Presenters

  • Kurt Ewen

    Vice Chancellor, Planning and Institutional Effectiveness, Houston City College

  • Sidney Fernandes

    Vice President Information Technology, CIO, University of South Florida

  • Elizabeth Stovall

    Sr. Higher Education Strategy Manager, Microsoft Corporation

  • TRACY Woods

    President, AccelerEd

Resources & Downloads

  • Speak their Mind using student mindsets to drive personalized engagement

    Updated on 6/12/2026