Advanced Analytics and Adaptability: Save Your Campus from the Demographic Cliff

National estimates and projections show a significant decline in new college-age students just around the corner. Triggered by the “birth dearth” of the 2008 economic recession, fewer students will graduate from high school through at least 2032, draining enrollments as well as revenues. Forward-looking institutions are working now to adapt processes, modify admissions and retention activities, and shift their recruiting focus to new potential markets and best-fit candidates. These strategies are helping to ensure institutional continuity. But what is driving their decision-making? In this session, Lisa Keegan, vice president for enrollment management at Bucknell University, will share real-world examples of how she and her team are using advanced analytics to help Bucknell increase yield rates and diversity in its existing geographies; expand its geographic footprint to identify, diversify, and nurture new best-fit candidates; and create buy-in and consensus among leadership and its Board of Trustees. Researcher, University of Pittsburgh faculty member, and co-founder of an advanced analytics platform focused on higher education, Andy Hannah will share the latest research on the demographic cliff, its impact by geography, and the practical application of data in making informed decisions.