Creating a Best-in-Breed Solution to Move Applicants through the Recruitment and Admissions Funnel

Building a foundation for the University of Maryland at Baltimore County's (UMBC's) connected campus vision, Cloud for Good and UMBC began by implementing a CRM and marketing solution for the undergraduate recruitment and admission program. Join this presentation to learn how UMBC has gained a single source of truth for its prospective students, from lead through student enrollment, the tools they use for sophisticated territory management, how Marketing Cloud has transformed the way the institution communicates across multiple channels, and the keys to success when beginning your technology journey.