In a post-pandemic world, colleges and universities must rethink how they recruit, retain, and engage with students throughout their educational life cycle—from enrollment prospects to alumni. Delivering the right digital services to students, faculty, staff, alumni, and donors requires high-quality data that provides a 360-degree view of the educational life cycle of each student. You need to use data across departments and functions—from recruitment to academic studies to advancement, as well as on-campus and off-campus life. You also need visibility into alumni data, including degrees earned and the nature of alumni engagement with your institution after they leave campus. Because students, alumni, and donors maintain numerous touchpoints with your institution, you must support a wide range of source systems that store constituent data. Tracking and aligning this data to the correct sources is essential for higher education. In this session, discover how master data management, data quality, and data integration solutions empower you to achieve these goals and improve engagement over the total student life cycle.
