Leveraging the Portal Experience to Foster Engagement and Improve Communications

Particularly when remote, or within online or commuter institutions, communicating with and engaging students is challenging. While institutions have adopted alternative means of communications such as text messaging, mobile apps, and dedicated student engagement platforms, creating an environment where students are well-informed and feel a sense of belonging remains a challenge. Leveraging digital experiences that students use every day to include opportunities for communications and engagement are very effective ways to increase involvement. This session will review how MCCC used the Campus.App platform to increase student awareness and engagement during a time when all students were remote. We will review how students are involved in the project, including before selection of a technical solution. We will show examples of how the product has been configured to create familiar digital social spaces for students while also serving as a web portal and mobile app.