Rebecca Joffrey
Technology Innovation Officer,
Cornell University
Succeeding Together: Why IT Should Pay More Attention to Marketing Technology
Thursday, October 28, 2021 | 3:00PM–3:45PM ET | Board 414, Poster Area, Exhibit Hall A, 200 Level
Viewing Location:
Philadelphia
Session Type:
Poster Session
Delivery Format:
Poster
Social listening. Lead conversion. Chatbots. Preference centers. CRM. These technologies are at the forefront of everyone's mind in higher ed. It's one thing to experiment with innovative new technologies, but it's quite another to build a technology ecosystem that can support personalized experiences at scale. Should IT be taking a more active role in helping to deploy these digital transformation technologies? Carrie Shumaker, CIO at University of Michigan-Dearborn, and Rebecca Joffrey, IT innovation officer at Cornell University, share their perspectives on the challenges of implementing technology solutions in the service of marketing. We will also share information about a new EDUCAUSE Community Group for Salesforce CRM.
