Why CIOs Care about CRMs—And How They Choose the RIght One

Thursday, October 28 | 1:15PM–2:00PM ET
Viewing Location: Online
Session Type: Poster Session
Delivery Format: Poster

Listen in as the chief information officers from two different types of higher ed institutions (a large community college and a full technical college system) explain why they place such a high value on their admissions office CRMs—and how to identify the right CRM for your school. Patti Smith, CIO of Valencia College, will share how her school implemented a full community college CRM suite that goes beyond just recruitment and admissions by also ensuring longer-term student retention and success. She will talk about how Valencia’s CRM enabled the school to do a better job of identifying at-risk students, supporting them and quantifying their ongoing results. Steven Ferguson, CIO of Technical College System of Georgia, will discuss the benefits of integrating new application platform technology with existing admission technology solutions. His overview will focus on streamlining data integration; following the highest data security standards; document management systems for application processing; accessing real-time data; eliminating silos; and facilitating the optimal application experience. 


  • Ashley Crocker

    Associate Vice President, Enrollment Solutions, TargetX
  • Steven Ferguson

    CIO, Technical College System of Georgia
  • Patti Smith