A Sense of Belonging: Leveraging CRM Technology to Establish a Student-Centric Ecosystem

Wednesday, October 11, 2023 | 1:30PM–2:00PM CT | W184bc, Level 1
Session Type: Breakout Session
Delivery Format: Presentation/Panel Session
As universities strive to create a student-centric ecosystem, they need to understand how to establish a sense of belonging throughout the entire student life cycle. In this session, two institutions will demonstrate how leveraging a CRM has helped them personalize student interactions with blended data sources, establish consistent issue resolution methods, and foster collaboration across departments to provide students with a seamless experience. Facilitators will describe the strategies used to implement and continuously improve their CRM technologies with both students and Student Affairs staff needs at the forefront of their design.

Presenters

  • Kyla Farroll

    Associate Director, Enterprise CRM & Engagement Solutions, University of Wisconsin-Madison

  • Rebecca Joffrey

    Technology Innovation Officer, Cornell University