Fostering a Data-Driven Culture with Enrollment Management Analytics

This session will describe how the University of California, Irvine, has succeeded in fostering a data-driven culture through a unique approach: an analytics initiative led by the Division of Enrollment Management. This popular service, known as enrollment management analytics (EMA), uses enrollment data to uncover the hidden barriers to student success. It is enhanced by a consultative service in which enrollment management SMEs serve as internal analytics consultants for a range of administrative and academic colleagues across campus. EMA’s mission is to humanize student data by taking a holistic, collaborative, and multidisciplinary approach to student success analytics.