Whether you just nabbed an Instagram handle for your department or if posting on the official social media account floats to the bottom of your to-do list week after week, establishing a solid social media strategy can build your relationships with various audiences, affect the tone and voice used in any centralized IT messages, and help make your communications accessible, relevant, and impactful. Learn how the Office of Technology Solutions at Illinois State University is using its marketing team to reach new audiences via social media and revamping communications to be as audience-focused as possible. Over the past year or so, we’ve put a lot of time and teamwork into crafting and executing our social media strategy, and we’re here to share successful (and unsuccessful) posts, how and why we use analytics, and how planning ahead to build a team, calendar, and content can make all the difference in getting the information to your students (and ensuring they understand it)!
Director, TechZone & Stud Techn, Illinois State University
Marketing and Communications Manager, Illinois State University