From Siloed to Synchronized: Building a Marketing Analytics Infrastructure for Higher Ed

Wednesday, September 30, 2026 | 4:30PM–5:30PM MT
Session Type: Poster Session
Delivery Format: Poster Session
How do you know which marketing channels are actually driving graduate enrollment? At the McIntire School of Commerce, we built a centralized marketing analytics infrastructure connecting paid media, web analytics, and admissions data to answer that question. In this session, we'll walk peers through our practical, phased approach so they can replicate it at their own institutions.

Presenters

  • Kara Henderson

    Director of Data Analytics, University of Virginia

  • Bryan Lewis

    Assistant Dean Operations / CIO, University of Virginia

  • Ivy Lustig

    Director of Program Marketing, University of Virginia