Tips and Tools to Get the Most Out of Your Experience

Five Tips to Get the Most Out of Your Experience

There are specific requirements for participating at the 2022 EDUCAUSE Annual Conference. We encourage attendees to review the requirements and plan ahead to meet guidelines related to your vaccination status prior to arriving in Denver.

We encourage attendees to register as soon as possible and no later than September 23 to receive necessary event communications in advance.

Complimentary exhibitor registrations must be processed in advance, by 11:59 p.m. ET on October 20. Any exhibitor registrations completed after this date and time (including on-site registrations) will be charged $169, even if your allotment hasn't been used. There are administrative costs to process registrations after October 20. Learn more about exhibitor and sponsor registration and housing.

Entice attendees to visit your booth by:

  • Crafting an interactive experience that allows them to engage with your products and services
  • Hosting your own unique prize drawings and giveaways
  • Announcing a new product or service at the event

And to quickly and easily promote your participation leading up to, during, and after the event, use these the tips and templates below that we've crafted for you.

Don't forget, you're invited to participate in the Networking Reception on Wednesday, October 26, and will receive one free drink ticket during the event. Craft a plan ahead of time to get the most out of this valuable gathering. For exhibitors, we recommend scheduling one of your staff members to remain at your booth to engage with those browsing during the reception, while other staff mingle.

Attendees should be prepared to follow the masking protocols established by the venue. At time of publication, only unvaccinated individuals are required to wear masks on-site, however, this rule is subject to change. Regardless of vaccination status, all event staff and participants/attendees should be prepared to wear a mask. EDUCAUSE reserves the right to impose masking mandates at the event even if the venue does not require them. Masks will be available on-site, if you need one. For complete information, visit our COVID-19 Information and Helpful Resources web page.

And if you plan to do some exploring, check out Visit Denver for dining options and other fun things to do.

Your Promotional Toolkit

To help you quickly and easily promote your presence leading up to, during, and after EDUCAUSE 2022, we’ve crafted the following tips and templates for you to use.

Copy and paste the sample message(s) below on your preferred social media channels to announce your participation and/or promote your presentation. You can also incorporate the official EDUCAUSE Annual Conference 2022 image into your posts.

[Company Name] is excited to participate at #EDU22. Join us, October 25–28, and find out how we can help you address current and existing challenges and opportunities in #HigherEdIT. Learn more at

[Company Name] is excited to present at #EDU22. Join us, October 25–28, to learn about [insert presentation detail] during our presentation [insert title of session]. Learn more at


Social Media Tips

  • Start promoting ASAP. This will help build interest early, leading to greater exposure for you by the time of the event.

  • Include the official hashtag—#EDU22—in your posts to be part of the conversation.

  • Cross-promote with other presenters and EDUCAUSE members. Part of a panel presentation? Connect with other presenters and help promote each other.

  • Post to all of your organization's channels one hour before the event begins each day to create excitement.

  • Provide your Twitter handle and other social media channels in your presentation materials or other collateral, so attendees can connect with you after the event. Check your channels periodically to help answer questions and participate in discussions.

  • Go multimedia. Use presentation slides, pictures, and video, especially during the event. The more interesting you can make your posts—both content-wise and visually—the more effective your posts will be.

  • Have a conversation. Use a natural voice in your posts, make sure you reply to others’ posts when you can, and thank attendees for participating.

Use your daily emails to let your contacts know they can find you at the event.

EDUCAUSE Annual Conference 2022 Exhibitor
[Company Name] is participating at the EDUCAUSE Annual Conference 2022. Join us and find our booth, October 25–28.

EDUCAUSE Annual Conference 2022 Presenter
I am presenting at the EDUCAUSE Annual Conference 2022! Join me, October 25–28.

Use the sample message below to share the news in your organization's newsletters and email communications. Be sure to let your audience know about the special content, offers, or other unique opportunities you'll provide at #EDU22.

And don't forget, participating companies receive a complimentary attendee address list of those who opt in to receive a promotional piece from your organization. Leverage this valuable resource to connect directly with attendees who want to hear from you.

"Dear [insert name],

I'm thrilled to share that this year's EDUCAUSE Annual Conference 2022 will take place in-person, October 25–28, and online, November 2–3, and we're participating.

Along with a deep program of innovative ideas and insights, the conference is the best place for the higher education IT community to connect and share experiences. I hope you will join us and spread the word by encouraging your professional colleagues and friends to attend as well.

When it's time for the event, please find our booth in the exhibit hall at the in-person event in Denver.

We're happy to help answer your most urgent questions, provide useful information and resources, and engage with you more deeply about your needs now and in the future.

Registration for the event is open. Join us at EDUCAUSE 2022!

Best regards,

[insert your name]"

Leverage EDUCAUSE digital advertising opportunities to help drive traffic to your booth and connect with attendees post-event, such as:

  • Display advertising: Launch your ad campaign on popular EDUCAUSE web pages, which attract nearly two million visitors per year.

  • Content Alerts: Secure a highly visible ad position in a weekly EDUCAUSE Review email Content Alert.

  • Ad retargeting: Advertise to EDUCAUSE website visitors anywhere they visit online.

Let your PR team know about your company’s participation at the event, so they can help create a strategic plan of timely press releases.

You can also access an up-to-date list of media attending the conference at any time from your registration dashboard by filtering the Participant list for “Press/Media.”

If you have any questions, please contact [email protected].