Tips and Tools to Get the Most Out of Your Experience

Tips to Get the Most Out of Your Experience

All participating organizations are responsible for following the show rules to ensure a successful event for all. Please review the EDUCAUSE 2024 Rules and Regulations for important guidelines regarding your booth (if your company is exhibiting) and other key details for participating in this year's event.

We encourage everyone who plans to attend EDUCAUSE 2024 to register as soon as possible and no later than October 4 to receive necessary event communications in advance.

Complimentary exhibitor registrations must be processed in advance, by 11:59 p.m. ET on October 17. Any exhibitor registrations completed after this date and time (including on-site registrations) will be charged $299, even if your allotment hasn’t been used. There are administrative costs to process registrations after October 17. Learn more about exhibitor and non-exhibiting registration and housing.

Exhibitor staff registration includes access to refreshment breaks in the EDUCAUSE Commons and entrance to the Reception on Tuesday evening. Complimentary lunch is not provided for any registration type. Concessions will be available in the EDUCAUSE Commons, and several local food outlets are available nearby.

Participating at the EDUCAUSE Annual Conference is a big deal! This is your chance to build long-lasting relationships with customers who are eager for your solutions.

Remember: most attendees are more concerned with assessing your products and solutions rather than purchasing on site. This is your opportunity to audition for their business, which is a critical touchpoint for future collaboration.

Need ideas for enticing attendees to visit your booth? Consider:

  • Crafting an interactive experience that allows them to engage with your products and services
  • Hosting your own unique prize drawings and giveaways
  • Announcing a new product or service at the event

Quickly and easily promote your participation leading up to, during, and after the event using these tips and templates that we’ve crafted for you.

Plus, once you've completed your conference registration, be sure to use Snöball—an easy-to-use digital marketing toolkit with pre-written content that you can repost to your preferred social media channels to generate excitement for this year's event!

See it in action…

Screenshot of Snoball popup where you can share on your social media channels that you are attending.

Join us for the Reception on Tuesday, October 22 to interact with attendees over food and drink. One drink ticket is included. Craft a plan ahead of time to get the most out of this valuable gathering.

For exhibitors, we recommend scheduling one staff member to remain at your booth to engage with those browsing the exhibits during this time, while other staff mingle.

Your Promotional Toolkit

To help you quickly and easily promote your presence before, during, and after EDUCAUSE 2024, we’ve crafted the following tips and templates for you to use.

You can also download the conference logo to be used in your promotions.*

Copy and paste the sample message(s) below on your preferred social media channels to announce your participation and/or promote your presentation, and download the social media image to include in your posts.

[Company Name] is excited to participate at #EDU24. Join us, October 21–24, and find out how we can help you address current and existing challenges and opportunities with technology in higher education. Learn more at https://events.educause.edu/annual-conference.

[Company Name] is excited to present at #EDU24. Join us, October 21–24, to learn about [insert presentation detail] during our presentation [insert title of session]. Learn more at https://events.educause.edu/annual-conference.

DOWNLOAD Logo 


Social Media Tips

  • Start promoting ASAP. This will help build interest early, leading to greater exposure for you by the time of the event.

  • Include the official hashtag—#EDU24—in your posts to be part of the conversation.

  • Cross-promote with other presenters and EDUCAUSE members. Part of a panel presentation? Connect with other presenters and help promote each other.

  • Post to all of your organization's channels one hour before the event begins each day to create excitement.

  • Provide your Twitter/X handle and other social media channels in your presentation materials or other collateral, so attendees can connect with you after the event. Check your channels periodically to help answer questions and participate in discussions.

  • Go multimedia. Use presentation slides, pictures, and video, especially during the event. The more interesting you can make your posts—both content-wise and visually—the more effective your posts will be.

  • Have a conversation. Use a natural voice in your posts, make sure you reply to others’ posts when you can, and thank attendees for participating.

Use your daily emails to let your contacts know they can find you at the event.

EDUCAUSE Annual Conference 2024 Exhibitor
[Company Name] is exhibiting at the EDUCAUSE Annual Conference 2024. Join us and find our booth, October 21–24.

EDUCAUSE Annual Conference 2024 Presenter
I am presenting at the EDUCAUSE Annual Conference 2024! Join me, October 21–24.

Use the sample message below to share the news in your organization’s newsletters and email communications. Be sure to let your audience know about the special content, offers, or other unique opportunities you’ll provide at #EDU24.

For exhibitors:

"Dear [insert name],

I'm thrilled to share that this year's EDUCAUSE Annual Conference will take place in-person in San Antonio, October 21–24, and online, November 13–14, and we’re participating.

Along with a deep program of innovative ideas and insights, the conference is the best place for the higher education technology community to connect and share experiences. I hope you will join us and spread the word by encouraging your professional colleagues and friends to attend as well.

When it’s time for the event, please find our booth in the EDUCAUSE Commons at the in-person event in San Antonio.

We’re happy to help answer your most urgent questions, provide useful information and resources, and engage with you more deeply about your needs now and in the future.

Registration for the event is open. Join us at EDUCAUSE 2024!

Best regards,

[insert your name]"

For presenters:

"Dear [insert name],

I'm thrilled to share that this year's EDUCAUSE Annual Conference will take place in-person in San Antonio, October 21–24, and online, November 13–14, and we’re participating.

Along with a deep program of innovative ideas and insights, the conference is the best place for the higher education technology community to connect and share experiences. I hope you will join us and spread the word by encouraging your professional colleagues and friends to attend as well.

When it’s time for the event, please make plans to attend our session, [insert presentation name], where we'll dive deeply into [insert your presentation topic].

Registration for the event is open. Join us at EDUCAUSE 2024!

Best regards,

[insert your name]"

Leverage EDUCAUSE digital advertising opportunities to help drive traffic to your booth and connect with attendees post-event, such as:

  • Display advertising: Launch your ad campaign on popular EDUCAUSE web pages, which attract more than 1.2 million visitors per year.

  • Content Alerts: Secure a highly visible ad position in an EDUCAUSE Review email Content Alert for an entire month (sent to 75,000 inboxes).

Let your PR team know about your company’s participation at the event, so they can help create a strategic plan of timely press releases.

You can also access an up-to-date list of media attending the conference at any time from your registration dashboard by filtering the Participant list for “Press/Media.”

If you have any questions, please contact [email protected].

* EDUCAUSE's trademarks, service marks, logos, trade dress, and any other identifying marks or insignia (collectively "EDUCAUSE's Trademark") should only be used in a manner that follows these incorporated guidelines to maintain brand integrity:

EDUCAUSE trademarks should not be used on a heavily textured, colored, or patterned background.

Keep the trademarks separate from other elements within the design space by maintaining a measure of white space around it, regardless of the medium.

EDUCAUSE should be written in all uppercase and any copy should not imply that EDUCAUSE endorses your

company's presence or its products and services.